Our Purpose: empowering communities to progress

When making decisions, taking actions, and communicating with colleagues, clients and people around us, our Purpose should always be top of mind.

Working every single day towards the delivery of our Purpose will give us the financial strength to achieve our ambition to be the bank for Europe's future.
By acting as the engine of social progress, we remain committed to building a Culture that puts our Values at the heart of our decision-making and everything we do.

OUR VALUES DETERMINE HOW WE ACT AND SHAPE THE DECISIONS THAT WE MAKE EVERY DAY

Defining a new Culture, a journey towards what we want to become

Defining and spreading a new Culture is not something that happens overnight. We have embarked on a journey with a clear understanding of what we want to become, how we want to serve our clients and the role we want our bank to play in the communities in which we operate.
In 2022, we launched a profound Culture transformation led by our Group Executive Committee members and to be extended to all our stakeholders.

A PROFOUND CULTURE TRANSFORMATION: 2022 MAIN INITIATIVES